As regenerative braking reduces friction-brake use, corrosion—not wear—can become the enemy. NRS Galvanized Brake Pads are engineered for exactly this environment.
Electric and hybrid vehicles are changing the way brake pads wear. Regenerative braking can dramatically reduce how often the mechanical brakes are used, allowing pads and rotors to remain in service for exceptionally long periods.
But there is a catch.
A Toyota Venza owner shows a rear brake pad with an estimated 90 percent of its friction material still intact after 138,000 miles, and regenerative braking is the main reason. But owners should rule out a second explanation before celebrating. Photo and Caption: TorqueNews
A recent TorqueNews article Toyota Hybrid SUV Rear Brake Pad Shows 90% Life Left at 138,000 Miles, but Unusually Low Rear Wear Can Also Signal a Seized Caliper In Rare Cases on EV brake maintenance points out that brakes that are used infrequently can develop corrosion and other problems. The article notes that EV owners need to periodically use their mechanical brakes, with corrosion being one of the concerns associated with infrequent brake use.
For the brake pad itself, one area deserves particular attention: the connection between the friction material and the steel backing plate.
When moisture and corrosion attack that interface, the integrity of the pad can eventually be compromised. And in an EV environment—where friction brakes may spend long periods barely being used—the traditional assumption that heat and regular braking will help keep the brake pad healthy doesn't always apply.

This is where NRS technology is different.
NRS Galvanized Brake Pads combine full galvanization of the steel backing plate with mechanical attachment of the friction material.
Instead of relying primarily on adhesive bonding between the friction material and backing plate, NRS uses its patented mechanical retention technology to physically lock the friction material to the steel.
That matters when the brake pad spends more time sitting than stopping.
No heat cycle can prevent corrosion. Mechanical retention provides a physical connection. And galvanized steel provides a barrier against the corrosive environment.
The result is a brake pad engineered specifically to address one of the unique challenges of electrified vehicles: long periods of low friction-brake use.
EVs may reduce brake wear. They don't eliminate brake challenges.
As the industry moves toward hybrids, plug-in hybrids and battery-electric vehicles, brake pads need to be engineered for more than simply surviving high temperatures and friction.
They need to survive time, moisture and corrosion—even when the brakes aren't being used enough to generate significant heat.
That's why NRS Galvanized Brake Pads bring together two critical technologies:
GALVANIZED STEEL + MECHANICAL RETENTION
Because in the EV era, long brake-pad life isn't enough. The pad also has to stay securely attached throughout that life.
NRS Galvanized Brake Pads: Engineered for the brakes of today—and the electrified vehicles of tomorrow.